Title of article
The nature of differences between similarity and preference judgements: A replication with extension
Author/Authors
Mariëlle E. H. Creusen، نويسنده , , Jan P. L. Schoormans، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1997
Pages
7
From page
81
To page
87
Keywords
Brand choice , Latent class models , Market segmentation , new products
Journal title
International Journal of Research in Marketing
Serial Year
1997
Journal title
International Journal of Research in Marketing
Record number
124403
Link To Document