• Title of article

    The nature of differences between similarity and preference judgements: A replication with extension

  • Author/Authors

    Mariëlle E. H. Creusen، نويسنده , , Jan P. L. Schoormans، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 1997
  • Pages
    7
  • From page
    81
  • To page
    87
  • Keywords
    Brand choice , Latent class models , Market segmentation , new products
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    1997
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124403