Title of article
Retail marketing: From distribution to integration
Author/Authors
Francis J. Mulhern، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1997
Pages
22
From page
103
To page
124
Keywords
Similarity judgements , Product preference , Product attributes , Product evaluation , Product choice
Journal title
International Journal of Research in Marketing
Serial Year
1997
Journal title
International Journal of Research in Marketing
Record number
124404
Link To Document