• Title of article

    Retail marketing: From distribution to integration

  • Author/Authors

    Francis J. Mulhern، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 1997
  • Pages
    22
  • From page
    103
  • To page
    124
  • Keywords
    Similarity judgements , Product preference , Product attributes , Product evaluation , Product choice
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    1997
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124404