مرکز منطقه ای اطلاع رساني علوم و فناوري - Retail marketing: From distribution to integration

Title of article :

Retail marketing: From distribution to integration

Author/Authors :

Francis J. Mulhern، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1997

Pages :

From page :

103

To page :

124

Keywords :

Similarity judgements , Product preference , Product attributes , Product evaluation , Product choice

Journal title :

International Journal of Research in Marketing

Serial Year :

1997

Journal title :

International Journal of Research in Marketing

Record number :

124404

Link To Document :