Title of article :
What evokes the brand or store? Consumer research on accessibility theory applied to modeling primary choice
Author/Authors :
Eva M. Thelen، نويسنده , , Arch G. Woodside، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1997
Keywords :
Retailing: Channels of distribution: Database marketing
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
