• Title of article

    Beyond the one-dimensional marketing manager: The discourse of theory, practice and relevance

  • Author/Authors

    Douglas Brownlie، نويسنده , , Michael Saren، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 1997
  • Pages
    15
  • From page
    147
  • To page
    161
  • Keywords
    Associate-to-store memory-retrievals , Situational factors , Determi , Automatic cognitive processing: Brand choice: Store choice
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    1997
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124406

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124406