Beyond the one-dimensional marketing manager: The discourse of theory, practice and relevance

Douglas Brownlie، نويسنده , , Michael Saren، نويسنده ,

ماهنامه با شماره پیاپی سال 1997

15

147

161

Associate-to-store memory-retrievals , Situational factors , Determi , Automatic cognitive processing: Brand choice: Store choice

International Journal of Research in Marketing

1997

International Journal of Research in Marketing

124406