Title of article :
Provocation in advertising: A conceptualization and an empirical assessment
Author/Authors :
Richard Vézina، نويسنده , , Olivia Paul، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1997
Keywords :
Retaliation: Competitive response: Innovative entry: Reaction speed
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
