Title of article
Provocation in advertising: A conceptualization and an empirical assessment
Author/Authors
Richard Vézina، نويسنده , , Olivia Paul، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1997
Pages
16
From page
177
To page
192
Keywords
Retaliation: Competitive response: Innovative entry: Reaction speed
Journal title
International Journal of Research in Marketing
Serial Year
1997
Journal title
International Journal of Research in Marketing
Record number
124408
Link To Document