مرکز منطقه ای اطلاع رساني علوم و فناوري - The impact of childrenʹs affective reactions elicited by commercials on attitudes toward the advertisement and the brand

Title of article :

The impact of childrenʹs affective reactions elicited by commercials on attitudes toward the advertisement and the brand

Author/Authors :

Christian Derbaix، نويسنده , , Joël Bree، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1997

Pages :

From page :

207

To page :

229

Keywords :

Provocation in advertising: Creative strategies in advertising: Emotional advertising

Journal title :

International Journal of Research in Marketing

Serial Year :

1997

Journal title :

International Journal of Research in Marketing

Record number :

124409

Link To Document :