Title of article
The impact of childrenʹs affective reactions elicited by commercials on attitudes toward the advertisement and the brand
Author/Authors
Christian Derbaix، نويسنده , , Joël Bree، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1997
Pages
23
From page
207
To page
229
Keywords
Provocation in advertising: Creative strategies in advertising: Emotional advertising
Journal title
International Journal of Research in Marketing
Serial Year
1997
Journal title
International Journal of Research in Marketing
Record number
124409
Link To Document