Title of article
Benefit salience and consumersʹ selective attention to product features
Author/Authors
S. Ratneshwar، نويسنده , , Luk Warlop، نويسنده , , David Glen Mick، نويسنده , , Gail Seeger، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1997
Pages
15
From page
245
To page
259
Keywords
Service Quality , Value , Service delivery process
Journal title
International Journal of Research in Marketing
Serial Year
1997
Journal title
International Journal of Research in Marketing
Record number
124411
Link To Document