Title of article :
Benefit salience and consumersʹ selective attention to product features
Author/Authors :
S. Ratneshwar، نويسنده , , Luk Warlop، نويسنده , , David Glen Mick، نويسنده , , Gail Seeger، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1997
Pages :
15
From page :
245
To page :
259
Keywords :
Service Quality , Value , Service delivery process
Journal title :
International Journal of Research in Marketing
Serial Year :
1997
Journal title :
International Journal of Research in Marketing
Record number :
124411
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124411
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