Title of article
Marketing decision support systems: Adoption, use, and satisfaction
Author/Authors
Berend Wierenga، نويسنده , , Peter A. M. Oude Ophuis، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1997
Pages
16
From page
275
To page
290
Keywords
Consumer emancipation , Consumption patterns , Experience-seeking consumption , Post-modem consumption , Consumer behaviour , Consumer environment , Consumer demographics
Journal title
International Journal of Research in Marketing
Serial Year
1997
Journal title
International Journal of Research in Marketing
Record number
124413
Link To Document