• Title of article

    Marketing strategies for services: Globalization, client-orientation, de-regulation : by M.M. Kostecki (Ed.), Pergamon Press, 1994, 250 pp., ISBN 0-08-042389-2

  • Author/Authors

    Cathy Goodwin، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 1997
  • Pages
    3
  • From page
    291
  • To page
    293
  • Keywords
    Adoption of (marketing)decision support systems , Satisfaction with (marketing) decision support systems , Information technology (IT) in marketing , Use of (marketing) decision support systems , Marketing decision support systems (MDSS) , Decision support systems (DSS) , information systems , Implementation of (M)DSS in companies
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    1997
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124414

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124414