Marketing strategies for services: Globalization, client-orientation, de-regulation : by M.M. Kostecki (Ed.), Pergamon Press, 1994, 250 pp., ISBN 0-08-042389-2

Cathy Goodwin، نويسنده ,

ماهنامه با شماره پیاپی سال 1997

3

291

293

Adoption of (marketing)decision support systems , Satisfaction with (marketing) decision support systems , Information technology (IT) in marketing , Use of (marketing) decision support systems , Marketing decision support systems (MDSS) , Decision support systems (DSS) , information systems , Implementation of (M)DSS in companies

International Journal of Research in Marketing

1997

International Journal of Research in Marketing

124414