Title of article
Marktforschung und marketing management : by Wolfgang Gaul and Daniel Baier. 2nd ed., München, Wien: R. Oldenbourg Verlag, 1994, 386 pp., ISBN 3-486-22877-3
Author/Authors
Claudia Mennicken، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1997
Pages
3
From page
293
To page
295
Journal title
International Journal of Research in Marketing
Serial Year
1997
Journal title
International Journal of Research in Marketing
Record number
124415
Link To Document