مرکز منطقه ای اطلاع رساني علوم و فناوري - Interaction between target and mailing characteristics in direct marketing, with an application to health care fund raising

Title of article :

Interaction between target and mailing characteristics in direct marketing, with an application to health care fund raising

Author/Authors :

Jan Roelf Bult، نويسنده , , Hiek van der Scheer، نويسنده , , Tom Wansbeek، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1997

Pages :

From page :

301

To page :

308

Journal title :

International Journal of Research in Marketing

Serial Year :

1997

Journal title :

International Journal of Research in Marketing

Record number :

124418

Link To Document :