• Title of article

    Perceptual analysis of two-way two-mode frequency data: probability matrix decomposition and two alternatives

  • Author/Authors

    Math J. J. M. Candel، نويسنده , , Eric Maris، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 1997
  • Pages
    19
  • From page
    321
  • To page
    339
  • Keywords
    economic , demographic and cultural changes: Austria , Changes in macro marketing mix: Marketing research , Consumption patterns , Marketing management implications
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    1997
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124420