Household heterogeneity and state dependence in a model of purchase strings: Empirical results and managerial implications

Sachin Gupta، نويسنده , , Pradeep K. Chintagunta، نويسنده , , Dick R. Wittink، نويسنده ,

ماهنامه با شماره پیاپی سال 1997

17

341

357

Perceptual mapping , Value mapping , Correspondence analysis , EM estimation , Two-way two-mode frequency data , Probability matrix decomposition , Latent class analysis

International Journal of Research in Marketing

1997

International Journal of Research in Marketing

124421