Title of article :
Hierarchical versus other market share models for markets with many items
Author/Authors :
Eijte W. Foekens، نويسنده , , Peter S. H. Leeflang، نويسنده , , Dick R. Wittink، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1997
Pages :
20
From page :
359
To page :
378
Keywords :
Brand choice , Choice models , Econometric models
Journal title :
International Journal of Research in Marketing
Serial Year :
1997
Journal title :
International Journal of Research in Marketing
Record number :
124422
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124422
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