Title of article :
The changing dynamic of consumer behavior: implications for cross-cultural research
Author/Authors :
Susan P. Douglas، نويسنده , , C. Samuel Craig، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1997
Keywords :
Aggregate scanner data , Asymmetric market share models , Empirical study , Model comparisons
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
