مرکز منطقه ای اطلاع رساني علوم و فناوري - Defending your brand against imitation: Consumer behavior, marketing strategies, and legal issues : by Judith Lynne Zaichkowsky. Westport, CT, Quorum Books, 1995, 184 pp. ISBN: 0-89930-829-5.

Title of article :

Defending your brand against imitation: Consumer behavior, marketing strategies, and legal issues : by Judith Lynne Zaichkowsky. Westport, CT, Quorum Books, 1995, 184 pp. ISBN: 0-89930-829-5.

Author/Authors :

Margy P. Conchar، نويسنده , , George M. Zinkhan، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1997

Pages :

From page :

397

To page :

398

Keywords :

Unit of analysis , Consumer behavior , research design , cross-cultural research

Journal title :

International Journal of Research in Marketing

Serial Year :

1997

Journal title :

International Journal of Research in Marketing

Record number :

124424

Link To Document :

https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124424