Title of article :
Reviving brand loyalty: A reconceptualization within the framework of consumer-brand relationships
Author/Authors :
Susan Fournier، نويسنده , , Julie L. Yao، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1997
Keywords :
brand loyalty , Consumer-brand relationship
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
