Title of article
Reviving brand loyalty: A reconceptualization within the framework of consumer-brand relationships
Author/Authors
Susan Fournier، نويسنده , , Julie L. Yao، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1997
Pages
22
From page
451
To page
472
Keywords
brand loyalty , Consumer-brand relationship
Journal title
International Journal of Research in Marketing
Serial Year
1997
Journal title
International Journal of Research in Marketing
Record number
124428
Link To Document