• Title of article

    Assessing long-term promotional influences on market structure

  • Author/Authors

    Carl F. Mela، نويسنده , , Sunil Gupta، نويسنده , , Kamel Jedidi، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 1998
  • Pages
    19
  • From page
    89
  • To page
    107
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    1998
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124439

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124439