Title of article :
Assessing long-term promotional influences on market structure
Author/Authors :
Carl F. Mela، نويسنده , , Sunil Gupta، نويسنده , , Kamel Jedidi، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1998
Pages :
19
From page :
89
To page :
107
Journal title :
International Journal of Research in Marketing
Serial Year :
1998
Journal title :
International Journal of Research in Marketing
Record number :
124439
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124439
