Title of article :
Assessing consumer preferences in the context of new product diffusion
Author/Authors :
Ghislaine Cestre، نويسنده , , René Y. Darmon، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1998
Keywords :
Marketing planning , Marketing control , Profit contribution variance analysis , Marketing-mix models
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
