Title of article :
Performance of the integrated random coefficients covariance probit model: Implications for brand choice
Author/Authors :
B. P. S. Murthi، نويسنده , , Kannan Srinivasan، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1998
Pages :
20
From page :
137
To page :
156
Keywords :
New product diffusion , conjoint analysis , Situational variables , Consumer preferences , Adopter categories
Journal title :
International Journal of Research in Marketing
Serial Year :
1998
Journal title :
International Journal of Research in Marketing
Record number :
124442
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124442
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