Title of article

Product class effects on perceived risk: The role of emotion

Author/Authors

Arjun Chaudhuri، نويسنده ,

Issue Information

ماهنامه با شماره پیاپی سال 1998

Pages

12

From page

157

To page

168

Keywords

Random coefficient probit model , simulation , Method of simulated moments , heterogeneity

Journal title

International Journal of Research in Marketing

Serial Year

1998

Journal title

International Journal of Research in Marketing

Record number

124443