Title of article :
Consumer self-gifts in achievement contexts: the role of outcomes, attributions, emotions, and deservingness
Author/Authors :
David Glen Mick، نويسنده , , Corinne Faure، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1998
Keywords :
Launch strategy , New product performance , New product marketing
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
