مرکز منطقه ای اطلاع رساني علوم و فناوري - The effects of privatization on marketing capability and activity in Poland

Title of article :

The effects of privatization on marketing capability and activity in Poland

Author/Authors :

David Shipley، نويسنده , , Graham Hooley، نويسنده , , Tony Cox، نويسنده , , Krzysztof Fonfara، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1998

Pages :

From page :

367

To page :

381

Keywords :

Measurement scales , Market orientation , Non-nested tests , 2SLS

Journal title :

International Journal of Research in Marketing

Serial Year :

1998

Journal title :

International Journal of Research in Marketing

Record number :

124454

Link To Document :