Title of article
Estimation of product category sales responsiveness to allocated shelf space
Author/Authors
Pierre Desmet، نويسنده , , Valérie Renaudin، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1998
Pages
15
From page
443
To page
457
Keywords
Two-part tariffs , Product differentiation , Private labels , Channels of distribution , Fonnation of prices
Journal title
International Journal of Research in Marketing
Serial Year
1998
Journal title
International Journal of Research in Marketing
Record number
124457
Link To Document