Title of article
Exploiting the installed base using cross-merchandising and category destination programs
Author/Authors
Xavier Drèze، نويسنده , , Stephen J. Hoch، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1998
Pages
13
From page
459
To page
471
Keywords
Space allocation , Shelf space elasticities , Impulse buying
Journal title
International Journal of Research in Marketing
Serial Year
1998
Journal title
International Journal of Research in Marketing
Record number
124458
Link To Document