Title of article :
Marketing and production capacity strategy for non-differentiated products: Winning and losing at the capacity cycle game
Author/Authors :
James A. Dearden، نويسنده , , Gary L. Lilien، نويسنده , , Eunsang Yoon، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1999
Keywords :
Buyer behavior , Choice models , Context effects , Scaling methods , Multidimensional scaling
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
