• Title of article

    A simultaneous model for innovative product categorysales diffusion and competitive dynamics

  • Author/Authors

    Namwoon Kim، نويسنده , , Eileen Bridges، نويسنده , , Rajendra K. Srivastava، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 1999
  • Pages
    17
  • From page
    95
  • To page
    111
  • Keywords
    exports , Guanxi , Marketing , CHINA , Relationships
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    1999
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124467