مرکز منطقه ای اطلاع رساني علوم و فناوري - Market share response and competitive interaction: The impact of temporary, evolving and structural changes in prices

Title of article :

Market share response and competitive interaction: The impact of temporary, evolving and structural changes in prices

Author/Authors :

Shuba Srinivasan، نويسنده , , Peter T. L. Popkowski Leszczyc، نويسنده , , Frank M. Bass، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2000

Pages :

From page :

281

To page :

305

Keywords :

Micromarketing , Optimal space shares , Retailing , Store assortments

Journal title :

International Journal of Research in Marketing

Serial Year :

2000

Journal title :

International Journal of Research in Marketing

Record number :

124471

Link To Document :