Title of article
Combining value and price to make purchase decisions in business markets
Author/Authors
James C. Anderson، نويسنده , , James B. L. Thomson، نويسنده , , Finn Wynstra، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2000
Pages
23
From page
307
To page
329
Keywords
Cointegration , Structural breaks , competition , Marketing mix , Vector-Error Correction Models
Journal title
International Journal of Research in Marketing
Serial Year
2000
Journal title
International Journal of Research in Marketing
Record number
124472
Link To Document