Title of article :
Triad lessons: Generalizing results on high performance firms in five business-to-business markets
Author/Authors :
Rohit Deshpandé، نويسنده , , John U. Farley، نويسنده , , Frederick E. Webster Jr.، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2000
Pages :
10
From page :
353
To page :
362
Keywords :
Demand information , Channel profitability , Channel structure and coordination , Stackelberg system , pricing
Journal title :
International Journal of Research in Marketing
Serial Year :
2000
Journal title :
International Journal of Research in Marketing
Record number :
124474
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124474
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