Title of article
Triad lessons: Generalizing results on high performance firms in five business-to-business markets
Author/Authors
Rohit Deshpandé، نويسنده , , John U. Farley، نويسنده , , Frederick E. Webster Jr.، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2000
Pages
10
From page
353
To page
362
Keywords
Demand information , Channel profitability , Channel structure and coordination , Stackelberg system , pricing
Journal title
International Journal of Research in Marketing
Serial Year
2000
Journal title
International Journal of Research in Marketing
Record number
124474
Link To Document