• Title of article

    Managerial assessment of potential entrants: Processes and pitfalls

  • Author/Authors

    Bruce R. Klemz، نويسنده , , Thomas S. Gruca، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2001
  • Pages
    15
  • From page
    37
  • To page
    51
  • Keywords
    Managerial assessment , Potential entrants , decision making
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2001
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124478

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124478