• Title of article

    Marketing mix response to entry in segmented markets

  • Author/Authors

    Thomas S. Gruca، نويسنده , , D. Sudharshan، نويسنده , , K. Ravi Kumar، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2001
  • Pages
    14
  • From page
    53
  • To page
    66
  • Keywords
    Response to entry , Segmented markets , Demand
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2001
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124479

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124479