مرکز منطقه ای اطلاع رساني علوم و فناوري - The impact of business objectives and the time horizon of performance evaluation on pricing behavior

Title of article :

The impact of business objectives and the time horizon of performance evaluation on pricing behavior

Author/Authors :

Sev K. Keil، نويسنده , , David Reibstein، نويسنده , , Dick R. Wittink، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2001

Pages :

From page :

To page :

Keywords :

pricing , Business objectives , Time horizon

Journal title :

International Journal of Research in Marketing

Serial Year :

2001

Journal title :

International Journal of Research in Marketing

Record number :

124480

Link To Document :