• Title of article

    The effect of individual learning on competitive decision-making and firm performance

  • Author/Authors

    Alan J. Malter، نويسنده , , Peter R. Dickson، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2001
  • Pages
    19
  • From page
    99
  • To page
    117
  • Keywords
    marketing strategy , learning , Group decision-making , Markstrat , Dynamic decision-making
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2001
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124482

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124482