Title of article
Explaining competitive reaction effects
Author/Authors
Peter S. H. Leeflang، نويسنده , , Dick R. Wittink، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2001
Pages
19
From page
119
To page
137
Keywords
Own-brand effect , Cross-brand effect , Competitive reaction
Journal title
International Journal of Research in Marketing
Serial Year
2001
Journal title
International Journal of Research in Marketing
Record number
124483
Link To Document