• Title of article

    Category structure, brand recall, and choice

  • Author/Authors

    Prakash Nedungadi، نويسنده , , Amitava Chattopadhyay، نويسنده , , A. V. Muthukrishnan، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2001
  • Pages
    12
  • From page
    191
  • To page
    202
  • Keywords
    Category structure , recall , Choice
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2001
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124486

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124486