Title of article :
The impact of brand credibility on consumer price sensitivity
Author/Authors :
Tülin Erdem، نويسنده , , Joffre Swait، نويسنده , , Jordan Louviere، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2002
Pages :
19
From page :
1
To page :
19
Keywords :
brand equity , Brand choice models , Credibility , Signaling theory , Information economics
Journal title :
International Journal of Research in Marketing
Serial Year :
2002
Journal title :
International Journal of Research in Marketing
Record number :
124493
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124493
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