Title of article :
Entry strategy for radical product innovations: A conceptual model and propositional inventory
Author/Authors :
Elisa Montaguti، نويسنده , , Sabine Kuester، نويسنده , , Thomas S. Robertson، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2002
Pages :
22
From page :
21
To page :
42
Keywords :
diffusion , Takeoff time , Radical product innovation , Entry strategy
Journal title :
International Journal of Research in Marketing
Serial Year :
2002
Journal title :
International Journal of Research in Marketing
Record number :
124494
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124494
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