• Title of article

    Identifying segments with identical choice behaviors across product categories: An Intercategory Logit Mixture model

  • Author/Authors

    Rick L. Andrews، نويسنده , , Imran S. Currim، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2002
  • Pages
    15
  • From page
    65
  • To page
    79
  • Keywords
    Scanner panel data , segmentation , mixture models , Brand choice , heterogeneity
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2002
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124496

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124496