Title of article :
Identifying segments with identical choice behaviors across product categories: An Intercategory Logit Mixture model
Author/Authors :
Rick L. Andrews، نويسنده , , Imran S. Currim، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2002
Keywords :
Scanner panel data , segmentation , mixture models , Brand choice , heterogeneity
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
