Title of article :
A note on modeling consumer reactions to a crisis: The case of the mad cow disease
Author/Authors :
Joost M. E. Pennings، نويسنده , , Brian Wansink، نويسنده , , Matthew T. G. Meulenberg، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2002
Pages :
10
From page :
91
To page :
100
Keywords :
Risk perception , Risk attitude , crisis , Consumer reactions
Journal title :
International Journal of Research in Marketing
Serial Year :
2002
Journal title :
International Journal of Research in Marketing
Record number :
124498
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124498
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