Optimum stimulation level and exploratory consumer behavior in an emerging consumer market

Jan-Benedict E. M. Steenkamp، نويسنده , , Steven M. Burgess، نويسنده ,

ماهنامه با شماره پیاپی سال 2002

20

131

150

International Marketing , Exploratory consumer behavior , Optimum stimulation level , Cross-cultural research , Values , Emerging consumer markets , Sociodemographics

International Journal of Research in Marketing

2002

International Journal of Research in Marketing

124500