Title of article :
Managerial evaluation of sales forecasting effectiveness: A MIMIC modeling approach
Author/Authors :
Heidi M. Winklhofer، نويسنده , , Adamantios Diamantopoulos، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2002
Pages :
16
From page :
151
To page :
166
Keywords :
Forecasting performance , Sales forecasting , empirical study
Journal title :
International Journal of Research in Marketing
Serial Year :
2002
Journal title :
International Journal of Research in Marketing
Record number :
124501
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124501
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