• Title of article

    Managerial evaluation of sales forecasting effectiveness: A MIMIC modeling approach

  • Author/Authors

    Heidi M. Winklhofer، نويسنده , , Adamantios Diamantopoulos، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2002
  • Pages
    16
  • From page
    151
  • To page
    166
  • Keywords
    Forecasting performance , Sales forecasting , empirical study
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2002
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124501

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124501