Title of article :
International market segmentation: issues and perspectives
Author/Authors :
Jan-Benedict E. M. Steenkamp، نويسنده , , Frenkel ter Hofstede، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2002
Keywords :
International market segmentation , segmentation , International marketing
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
