• Title of article

    A taxonomy of differences between consumers for market segmentation

  • Author/Authors

    Timothy Bock، نويسنده , , Mark Uncles، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2002
  • Pages
    10
  • From page
    215
  • To page
    224
  • Keywords
    market segmentation , Consumer heterogeneity , Segmentation variables , Marketing Strategy
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2002
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124505

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124505