مرکز منطقه ای اطلاع رساني علوم و فناوري - Segmenting consumers using multiple-category purchase data

Title of article :

Segmenting consumers using multiple-category purchase data

Author/Authors :

Carrie M. Heilman، نويسنده , , Douglas Bowman، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2002

Pages :

From page :

225

To page :

252

Keywords :

segmentation , Multi-category , Brand choice , mixture models , Logit models

Journal title :

International Journal of Research in Marketing

Serial Year :

2002

Journal title :

International Journal of Research in Marketing

Record number :

124506

Link To Document :