Title of article :
The dynamics of value segments: modeling framework and empirical illustration
Author/Authors :
Kristine Brangule-Vlagsma، نويسنده , , Rik G. M. Pieters، نويسنده , , Michel Wedel، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2002
Pages :
19
From page :
267
To page :
285
Keywords :
value change , Market segmentation , Mixture logit model , Hidden Markov
Journal title :
International Journal of Research in Marketing
Serial Year :
2002
Journal title :
International Journal of Research in Marketing
Record number :
124508
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124508
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