Title of article :
Retail segmentation using artificial neural networks
Author/Authors :
Derrick S. Boone، نويسنده , , Michelle Roehm، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2002
Pages :
15
From page :
287
To page :
301
Keywords :
Artificial neural networks , cluster analysis , Retailing , segmentation
Journal title :
International Journal of Research in Marketing
Serial Year :
2002
Journal title :
International Journal of Research in Marketing
Record number :
124509
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124509
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