• Title of article

    The C-OAR-SE procedure for scale development in marketing

  • Author/Authors

    John R. Rossiter، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2002
  • Pages
    31
  • From page
    305
  • To page
    335
  • Keywords
    Construct definition , Validity of measures , Multiple-item indexes , Multiple-item scales , Reliability of scores , Single-item scales
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2002
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124510

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124510