Title of article :
The C-OAR-SE procedure for scale development in marketing
Author/Authors :
John R. Rossiter، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2002
Keywords :
Construct definition , Validity of measures , Multiple-item indexes , Multiple-item scales , Reliability of scores , Single-item scales
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
