Title of article
How cannibalistic is the Internet channel? A study of the newspaper industry in the United Kingdom and The Netherlands
Author/Authors
Barbara Deleersnyder، نويسنده , , Inge Geyskens، نويسنده , , Katrijn Gielens، نويسنده , , Marnik G. Dekimpe، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2002
Pages
12
From page
337
To page
348
Keywords
Internet channel , Cannibalization , Structural-break time-series analysis
Journal title
International Journal of Research in Marketing
Serial Year
2002
Journal title
International Journal of Research in Marketing
Record number
124511
Link To Document