مرکز منطقه ای اطلاع رساني علوم و فناوري - Advertising versus pay-per-view in electronic media

Title of article :

Advertising versus pay-per-view in electronic media

Author/Authors :

Ashutosh Prasad، نويسنده , , Vijay Mahajan، نويسنده , , Bart Bronnenberg، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2003

Pages :

From page :

To page :

Keywords :

advertising , Price discrimination , Media

Journal title :

International Journal of Research in Marketing

Serial Year :

2003

Journal title :

International Journal of Research in Marketing

Record number :

124516

Link To Document :