• Title of article

    Advertising versus pay-per-view in electronic media

  • Author/Authors

    Ashutosh Prasad، نويسنده , , Vijay Mahajan، نويسنده , , Bart Bronnenberg، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2003
  • Pages
    18
  • From page
    13
  • To page
    30
  • Keywords
    advertising , Price discrimination , Media
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2003
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124516

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124516